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Top 5 trending real estate CRM software built on Salesforce platform

top 5 salesfoce real estate CRM software

The Real estate industry is one of the most competitive industries. Having a robust CRM software is essential for success, definitely helps to say the least. A CRM software offers a comprehensive solution for managing client interactions, tracking leads, and streamlining business processes. With CRM software solutions tailored for the real estate industry, agents and brokers can efficiently manage their contacts, track property listings, schedule appointments, automate follow-ups, and nurture relationships with clients. 

This powerful tool enables real estate professionals to stay organized, improve client satisfaction, enhance productivity, and ultimately drive more sales. Whether it’s managing a large database of clients or analyzing market trends, CRM softwares empower real estate professionals to make data-driven decisions and maximize their business potential.

Today, there are a number of real estate CRM software tools available however choosing the right CRM software is crucial. Out of all these CRM software those are built on Salesforce Platform are highly popular as Salesforce itself is the #1 CRM platform globally. 

Here, we bring you the top 5 real estate CRM software built on Salesforce platform that are trending in real estate world (in no particular order)- 

Real Properties: 

Real Facilities, a cloud-based Space & Asset Management Application, that offers a comprehensive solution for managing large real estate facilities with impressive results. It enables efficient handling of over 10,000 move requests annually, reducing the man-hours required for tracking and implementing people and asset movements. Benefits- 

  • Flexibility with QR codes: Real Facilities offers unparalleled flexibility with QR codes for asset management, accommodating diverse objectives and needs within the real estate management process.
  • Real-time interactive floor plans: The integration of AutoCAD floor plan files enables the creation of real-time interactive floor plans. This empowers different departments to access, review, and update space and asset statuses in a seamless manner.
  • Cost reduction and productivity improvement: By streamlining processes and automating approvals based on defined criteria, Real Facilities significantly reduces costs and enhances productivity within the real estate management workflow.

Read our blog “Real Estate Marketing, Then vs Now” to understand how the Real Estate market has evolved in the past few years… 


With years of experience in management consulting and real estate software development Propertybase embarked on creating the ultimate real estate platform—simplifying the industry. The lean and efficient approach to SaaS consulting and technology reflects in our software, delivering time-saving solutions with rapid ROI. 

As a certified consulting partner and approved OEM reseller of, Propertybase is 100% native to, listed on AppExchange, and can be used stand-alone or combined with Salesforce CRM. Experience the power of efficiency and best practices with Propertybase.

  • Luxury IDX websites and digital-focused lead generation tools drive extraordinary digital experiences and generate valuable leads
  • Powerful real estate CRM that keeps agents focused on meaningful interactions, automates processes, and nurtures leads with drip campaigns
  • Transaction management ensures compliance and smoother closings, integrated with forms, e-signatures, and brokerage intranet for streamlined operations

Modern Property Management System (By booking ninjas):

Booking Ninjas is a comprehensive cloud-based Property Management System (PMS) that offers an all-in-one solution for managing various property types, including hotels, student housing, resorts, serviced apartments, and more. Leveraging the power of Salesforce, it brings the efficiency and capabilities of Salesforce to your business and operations. Whether you run a large hotel chain or a small homestay, Booking Ninjas is fully customizable and suitable for any property management needs.

  • Booking Ninjas: All-in-one platform for managing diverse real estates and properties, including hotels, resorts, co-working spaces, and more
  • Centralized control: Improve customer experiences, operational efficiency, and revenue management with centralized property control
  • Einstein Analytics: Utilize Artificial Intelligence for trend analysis, accurate forecasts, and enhanced guest engagement to tap into new opportunities for property managers

RealE 360:

RealE 360 is a dynamic automation real estate CRM built on Salesforce, the world’s #1 CRM platform. It empowers modern realtors, real estate agents, and brokerage firms with personalized client communication, leading to up to 80% better ROI. By customizing messages, sales pitches, and adding eSignatures, lead leakage is minimized, and business priorities are efficiently filtered. The centralized community collaboration feature of this real estate CRM enables easy access to reports, data, and lead analysis in one place, streamlining operations. RealE 360 automates pre-sales, sales, and post-sales activities, freeing up time for real estate professionals to focus on growing their business portfolios. 

Considered as one of the best real estate CRM, RealE 360 provides endless benefits which is why it is the most trusted one with big real estate players. 

  • Strategic 360-degree approach: Transform pushy sales pitches into personalized conversations, earning the trust of your customers for real estate success
  • Sales process automation: Reduce expenses by 45-50% with our real estate CRM software, managing all sales processes in one place efficiently
  • Enhanced Sales ROI: Achieve 70-80% improved Sales ROI with the best real estate CRM software, empowering your team with value-added sales pitches and high efficiency to avoid lead leakage

Zillow® Home Value Connector:

Zillow Group is revolutionizing the real estate experience, simplifying the journey to unlock life’s next chapter. Zillow and its affiliates offer customers an on-demand platform for selling, buying, renting, and financing with transparency and seamless end-to-end service. Zillow Home Loans provides easy pre-approval and financing options for home purchases. With a wide range of brands and subsidiaries, from Zillow to Trulia, Zillow Group covers every aspect of the real estate journey, from buying to renting to selling homes.

  • Zillow and rental estimate integration: The application seamlessly pulls Zillow and rental estimates directly onto detail pages for enhanced property insights
  • Visualforce pages and lightning component: The application features user-friendly visualforce pages for associated objects and a lightning component, ensuring easy installation and deployment
  • Easy integration with custom objects: To add the Zillow Connector to custom objects, simply contact FirmCloud directly for a smooth and efficient integration process


The real estate industry’s competitiveness demands a robust CRM software that can streamline operations and enhance client interactions. Among all the top solutions, RealE 360 stands out as a dynamic automation real estate CRM. With personalized client communication, streamlined sales processes, and a 360-degree approach, RealE 360 empowers modern realtors and brokerage firms to achieve up to 80% better ROI. By automating pre-sales, sales, and post-sales activities, RealE 360 saves time and allows real estate professionals to focus on growing their business portfolios.


For the ultimate real estate success, choosing RealE 360, the trusted and comprehensive CRM software built on Salesforce, can truly elevate your business to new heights. Talk to us today!

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RealE 360 is a comprehensive automation solution built on the world’s #1 CRM platform ‘Salesforce’ will help modern-day realtors, real estate agents, brokerage firms spend less time on intricate processes and more time growing business portfolios.

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